Ireland’s fastest growing overseas market for several years has been Continental Europe. Or should that be markets, since Continental Europe is made up of several individual source markets, with a handful of countries producing the majority of the business – France, Germany, Spain, Italy and Holland.

Tourism Ireland recently produced a market review appropriately titled, Mainland Europe – Sustaining our Success.

They also recently appointed a new Head of Europe to implement the strategies outlined in the review. Finola O’Mahony spoke with ITIC, so click on the image below to hear what she had to say.

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August 26th 2009