Tourism Ireland - Member Profile

Tourism Ireland is responsible for marketing the island of Ireland overseas as a premier tourist destination.

Tourism Ireland was established under the framework of the Belfast Agreement of Good Friday 1998. It is jointly funded by the Irish and British Governments and is accountable to the North South Ministerial Council.

The organisation has the twin goals of promoting increased tourism to the island of Ireland and of supporting the tourism industry in Northern Ireland to reach its full potential.

Tourism Ireland engages in strategic destination marketing on a worldwide basis to achieve these goals. The organisation also influences product quality and service by providing intelligence from its research into consumer and industry trends in overseas markets.

Tourism Ireland has representation in 25 locations throughout the world. Its website is discoverireland.com; there are 35 different sites available in 14 languages in 27 countries. Within Ireland Tourism Ireland has offices in Dublin and Coleraine.

Mark Henry - Director of Central Marketing

Mark Henry is the Director of Central Marketing and serves on the ITIC Council and Executive Committee.

September 2007

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01.02.2012

Travel advice site is here to stay

It used to be that people who had a good customer service experience in a hotel told one or two people, while those who had a bad one told 10. Today, the numbers that can be reached by either camp with a few key strokes is closer to 50 million. Read full article in the [...]

01.02.2012

TripAdvisor ruling welcomed

The Irish Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are ?honest, real or trusted?. Read the full article in the Irish Times.

01.02.2012

Hotel group staff urged to write positive web reviews

One of the State?s largest hotel chains planned a campaign involving ?a bank? of people aimed at generating false positive reviews on the influential TripAdvisor website. Read the full article from the Irish Times.

01.02.2012

DAA Press Release on Emirates Capacity Expansion

DAA Welcomes Emirates? 52% Capacity Expansion Just Three Weeks After Dublin-Dubai Route Launch Dublin Airport Authority (DAA) has welcomed Emirates Airline?s decision to significantly increase capacity on its new Dublin-Dubai route. Emirates will increase the number of available seats on the route by 52% from July when it introduces a larger Boeing 777-300ER aircraft on [...]