1.4 million annual visitors and growing – the Wild Atlantic Way’s iconic Cliffs of Moher

10 years ago the new visitor experience opened at the Cliffs of Moher and it has proved a stunning success. The Cliffs has doubled its visitor numbers in the last 6 years and is a signature discovery point along the Wild Atlantic Way.

ITIC met with Katherine Webster, Director of the Cliffs of Moher Visitor Experience, to hear about visitor growth at the Cliffs, plans for the future, managing demand, and the need for continued investment in marketing.

Watch the interview below.

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