A look behind the data for 2016

Last week the Central Statistics Office published its data on overseas tourism arrivals into Ireland for 2016.  This not only shows visitor volumes but also identifies visitor revenue, purpose of visit by source market, length of stay, and average spend per visitor – all key performance indicators for the Irish tourism industry. The key metric […]... Read More

Improving Tourism Data for Sustained Growth

Relevant and timely statistics are vital for all industries. Tourism is no different in this regard and the Irish Tourist Industry Confederation (ITIC) has published a report on the collection and interpretation of Irish tourism data. Robust tourism-sector statistics are critical to guide tourism policy and sustainable development and the industry requires best practice of […]... Read More

Brexit & Irish Tourism: A Call for Action

Irish tourism has performed extremely well in recent years. However, as always the sector is vulnerable to external international factors and Brexit – the UK’s decision to exit the EU – poses the biggest challenge to Irish tourism since the global economic recession of 2008. With the UK about to trigger Article 50 and commence […]... Read More