Irish Tourism Dashboard – March 2018

Click on the image below to see ITIC’s March tourism dashboard, a snapshot of how Irish tourism is performing based on CSO and recent data releases. Share this:... Read More

Tourism Industry Strategy: The importance of Competitiveness

Continuing the circulation of individual pillar themes within Tourism: An Industry Strategy for Growth to 2025. Click on the image below for associated policy recommendations for Competitiveness – the key ingredient for sustainable tourism growth. Share this:... Read More

Tourism Industry Strategy: Introduction & Executive Summary

Last month the Irish Tourism Industry Confederation (ITIC) launched a comprehensive blueprint and roadmap for the sector’s success. Tourism: An Industry Strategy for Growth to 2025 sets out ambitious goals for the growth of inbound tourism to Ireland and can be seen in full HERE. The strategy includes 10 pillar themes that impact on Irish […]... Read More

Driving Demand: An analysis of overseas marketing by the Irish tourism industry

At least €92 million was spent last year by Irish tourism businesses on overseas marketing, according to research recently conducted by the Irish Tourism Industry Confederation (ITIC). In what became a record year in terms of tourism numbers, Irish tourism businesses invested heavily in promoting the destination and their products and services to overseas audiences. […]... Read More