Activity & Adventure Tours of Ireland – a growth segment with rich potential

The activity and adventure tours segment of Irish tourism is performing well and has considerable further potential for growth. Ireland’s landscape and scenery offer the perfect environment for such tours and they are growing in popularity each year.

ITIC met with award-winning market leader, Rob Rankin of Vagabond Tours, to hear more about the company’s origins, their unique approach to business, and what markets and tours are performing the best. Vagabond specialises in off-the-beaten track experiences to the hidden corners of Ireland and their small-group tour sizes, delivered in a professional and immersive manner, make for a compelling Irish tourism experience.

Watch the interview below.


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