Bringing Ireland to life, how tourist guides play a key role in Irish tourism

Ireland is world-renowned for the quality of its tourism product but how it is interpreted and brought to life is of fundamental importance.

Professional tourist guides have been doing this for years and recently the Irish Tourism Industry Confederation (ITIC) met with Máirín Ahern of the Approved Tourist Guides of Ireland (ATGI). Máirín talks about the crucial role and skill of guides, this year’s severe challenges, and how policy makers should pay more attention to the value and importance of Ireland’s tourism industry.

CLICK HERE or on the image below to watch this 9 minute interview.

CLICK HERE to watch this 9 minute interview

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