Germany is a key market for Irish tourism with over 600,000 visitors coming to Ireland in 2015, a record year and an increase of 13% on the previous 12 month period. It is Ireland’s 3rd largest source market and is estimated to be worth close to €400 million annually to our tourism economy. Can healthy growth continue into 2016?
ITIC caught up with 3 key partners based in the German market – Tourism Ireland, Aer Lingus and Dertour – to hear their views on the opportunities and challenges that lie ahead.
Click on the image below to hear what they had to say.