Canada comes 7th in the global ranking for international tourism expenditure, though of course most of its outbound visits are to its nearest neighbour, the USA. Still, about three quarters of a million come to Britain annually, and Ireland has been steadily attracting over 100,000 visitors, with 125,000 estimated to have travelled here last year.
A massive increase in direct air access was introduced this year, with Aer Lingus launching year round service from Toronoto, as well as Air Canada Rouge going year round on the route, and WestJet introducing a new service from St John’s Newfoundland to Dublin. As you would expect, that has led to very strong growth in visitor numbers, and raised expectations of even greater growth in the years ahead.
Tourism Ireland have just released a new market review called Canada: land of opportunity which examines their growth possibilities, and ITIC spoke with Alison Metcalfe, Head of North America at Tourism Ireland, about the review.
Click on the image below to hear what she had to say.
September 23rd 2014