The recent decision to merge Dublin Tourism and to transfer its functions to Fáilte Ireland brings centre stage the urgent need to establish an international destination marketing function, which will exploit to the full the enormous potential still untapped for Dublin.
ITIC has commissioned a study on the marketing requirements for Dublin, and has appointed Tourism Development International to undertake the project.
CLICK HERE to go to the Project Website ‘Capitalising on Dublin’s Potential’
We’ve also set up a LinkedIn Group where you can contribute your ideas. CLICK HERE to get involved