Continental Europe

Ireland’s fastest growing overseas market for several years has been Continental Europe. Or should that be markets, since Continental Europe is made up of several individual source markets, with a handful of countries producing the majority of the business – France, Germany, Spain, Italy and Holland.

Tourism Ireland recently produced a market review appropriately titled, Mainland Europe – Sustaining our Success.

They also recently appointed a new Head of Europe to implement the strategies outlined in the review. Finola O’Mahony spoke with ITIC, so click on the image below to hear what she had to say.

 

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August 26th 2009

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