The focus of late has largely been on the impressive growth in visitor numbers from overseas. But we should not forget that the all-important domestic market provides over two thirds of hotel bednights, even higher in some instances.
You would be forgiven for thinking a return to growth from the home market was still some way off, but you’d be wrong.
ITIC spoke with John Concannon, Fáilte Ireland’s Director of Market Development, who has a very interesting story to tell.
Click on the image below to hear what he had to say.
July 15th 2014