Domestic Market is resilient

The focus of late has largely been on the impressive growth in visitor numbers from overseas. But we should not forget that the all-important domestic market provides over two thirds of hotel bednights, even higher in some instances.

You would be forgiven for thinking a return to growth from the home market was still some way off, but you’d be wrong.

ITIC spoke with John Concannon, Fáilte Ireland’s Director of Market Development, who has a very interesting story to tell.

Click on the image below to hear what he had to say.

July 15th 2014

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