Overseas visitor numbers to Ireland hit a new high in 2015, surpassing the previous record year of 2007. The number of arrivals was up 14% year on year while revenue increased by a remarkable 17%. Income from overseas visitors is the primary metric of economic benefit to the country and the Central Statistics Office has just published its findings from 2015. Looking behind the 2015 data, coupled with a top line analysis of performance over recent years, shows up some interesting trends.
Visitor volumes are important but revenue, purpose of visit by source market, length of stay and average spend are all factors which impact on performance. ITIC’s review of last year’s statistics on overseas visitors highlights some interesting facts and patterns.
CLICK HERE for our analysis of the 2015 data.