Can Germany continue to deliver for Irish tourism?

Germany is a key market for Irish tourism with over 600,000 visitors coming to Ireland in 2015, a record year and an increase of 13% on the previous 12 month period. It is Ireland’s 3rd largest source market and is estimated to be worth close to €400 million annually to our tourism economy. Can healthy growth continue into 2016?

ITIC caught up with 3 key partners based in the German market – Tourism Ireland, Aer Lingus and Dertour – to hear their views on the opportunities and challenges that lie ahead.

Click on the image below to hear that they had to say.

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