Celtic cousins: ITIC meets with Marc Crothall of STA to discuss tourism priorities in Scotland

In a far-ranging and interesting interview the Irish Tourism Industry Confederation (ITIC) recently met with Marc Crothall, CEO of the Scottish Tourism Alliance, to discuss issues, opportunities and challenges that currently face Scotland’s tourism sector.

Marc talks about the impact of Brexit on Scottish tourism, the benefits of Scottish devolution, the imminent imposition of a tourist tax, how food and drink has been elevated as a tourism experience, and a 2030 strategy for Scotland to be the world leader in 21st century tourism.

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