Getting Behind the Data 2014

  • A look behind the 2014 data coupled with a top line analysis of performance over recent years shows up some interesting trends.
  • Visitor volumes are important, but revenue, purpose of visit by source market, length of stay, average spend, are all factors which impact on performance. There’s a lot happening out there that you need to know about.
  • CLICK HERE for ITIC’s analysis of how Ireland actually did in 2014.
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