- A major report was published today by ITIC titled, A Changed World for Irish Tourism – facing up to the challenges of recovery.
- The report says that Irish tourism faces an ongoing difficult trading period due to anaemic economic recovery in its main source markets. It recommends, among other things, a strategy of greater focus on the top 4 producing overseas source markets, Britain, the United States, Germany and France.
- The ITIC commissioned report was undertaken by Tourism & Transport Consult International Ltd (TTC). ITIC spoke about the report’s findings with principal author and Managing Director of TTC, Noel Sweeney.
Click below to hear what he had to say.