ITIC talk to Fáilte Ireland CEO, Paul Kelly, about Ireland’s Hidden Heartlands

Ireland’s Hidden Heartlands was launched by Fáilte Ireland last month as a regional brand experience for the Midlands and Shannon corridor.

ITIC met up with Paul Kelly, Fáilte Ireland CEO, to hear about the brand, what it hopes to achieve, and development plans for the region. Paul also discusses the importance of tourism to the country as a whole and why the tourism sector should be thought of as a key economic engine.

CLICK HERE or on the image below to watch the interview.

Click Here to watch this interview

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