New Emerging Markets – Which Ones Are Real?

  • China, Russia and Japan are each a source of upwards of 22 Million foreign trips per year, while India and Brazil are generating more than 9 million and 5 million foreign trips respectively.
  • According to a report published by PricewaterhouseCoopers, the so-called BRIC nations will account for 40% of the expansion of the world economy this year and in 2012, a larger proportion of global growth over the next two years than the seven leading industrial nations, combined – US, UK, Germany, Japan, France, Italy and Canada.
  • With their growing affluence it is no surprise that outbound travel is increasing from these new economic powerhouses, and as a consequence many destinations are targeting these sources for increased sales.

ITIC engaged the UCD Smurfit School of Business to examine the real potential of these markets for Ireland and the report makes for very interesting reading.

CLICK HERE to read ITIC’s synopsis of the report’s findings.

And when your appetite is suitably whetted CLICK HERE to get the full report.

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