New Report Maps Path to Growth for Irish Tourism in Britain

  • The Tourism Recovery Taskforce, which includes representatives from Tourism Ireland, Fáilte Ireland, the Northern Ireland Tourist Board and ITIC, today published a significant new strategy to revitalise performance from the British market – Ireland’s largest source of visitors.
  • The report identifies the most likely growth segments, and recommends the offering of tailor made experiences for their particular tastes.  It recommends that future marketing and development plans be intensely focused on these.
  • To download the full report go to
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