It is 20 years since the Good Friday Agreement which brought Tourism Ireland into being. The all-island agency has marketed and promoted Ireland as a tourism destination ever since to an international audience.
The Irish Tourism Industry Confederation (ITIC) this week met with Tourism Ireland’s CEO, Niall Gibbons, to discuss the Agency’s recent budget increase, their new marketing campaign for next year, and where Tourism Ireland thinks future growth can come from.
CLICK HERE or on the image below to watch this interview