- With so much depressing talk about volcanic ash, stranded visitors, economic uncertainty, and so on, it was nice to get some good news this week.
- Fáilte Ireland published its 2009 Visitor Attitudes Survey and it has lots of encouraging news.
- The reasons for visiting Ireland remain largely unchanged with 9 out of 10 continuing to cite the friendliness of the people and the beauty of the landscape, as being the top most important motivations. 83% are assured by the level of safety and security here, 82% like the fact that there are plenty of things to do and see in Ireland, while 80% say that our natural and unspoilt environment are important attractors.
- The internet continues to be the top source of information when visitors are planning their holiday at 67% (74% in North America, 63% in Britain, 64% in Continental Europe).
- Were visitors satisfied with their Irish holiday? A resounding 9 out of 10 said that Ireland matched or exceeded their expectations. When asked why, 44% said it was the people, and 41% said it was the scenery.
- And would they come back? More than half (52%) said they would definitely be returning to Ireland.
- Perhaps even more importantly 83% said they would unreservedly recommend Ireland as a destination to friends or family. This is the highest percentage over the last 5 years.
- Finally, when asked what they considered Ireland’s unique advantage over other countries, all nationalities cited the Irish people as the top factor that marks Ireland out as a destination to visit above other destinations. Other factors mentioned were:
|Culture & History
|Restful & relaxing
|Drinking & pubs
- The survey results clearly confirm that our people remain truly our greatest asset, particularly for British and North American holidaymakers.
- Another snippet of encouraging news from the survey is that our roads and signposting are disappearing off the radar as particular problems.
- So in a week when the dystopians appeared to have taken over the airwaves and the press, it’s nice to hear some good news. And it’s a great credit to the Irish tourism industry to have scored so well with our visitors in one of the toughest years ever. Stand up and take a bow!
- And to cap it all, the wind is about to change direction and send all that ash away. Oh happy daze!
- Make your own day now, and go to the full Fáilte Ireland survey of visitors 2009 by CLICKING HERE.
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