We promised in our recent Ezine, Beyond Britain – A New Tourism World, that we would return to the subject and have a look at some key markets which hold meaningful potential for growth. Here we talk with Noel Sweeney of Tourism and Transport Consult about Germany, the world’s number 1 source market.
Timing is appropriate, as an agency and industry assessment of the German and French markets has just begun. In the coming weeks we will look at France and some other markets further afield.
But to get a flavour of what potential lies in the world’s largest source market, on our doorstep, click on the image below.