Britain remains Irelands top source market, providing about 45% of all overseas visitors and one third of all revenue.
It’s been a tough market in recent years, as the British economy suffered its sharpest reversal since the Great Depression. The weakness of the Pound against the Euro hasn’t helped either.
Restoration of growth from Britain is essential to the recovery of the Irish tourism business. ITIC spoke to Vanessa Markey, Tourism Ireland’s Head of Great Britain.
Click on the image below to hear what she had to say.
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April 7th 2011