Relevant and timely statistics are vital for all industries. Tourism is no different in this regard and the Irish Tourist Industry Confederation (ITIC) has published a report on the collection and interpretation of Irish tourism data. Robust tourism-sector statistics are critical to guide tourism policy and sustainable development and the industry requires best practice of collection and research methodologies.
ITIC’s report – Improving Tourism Data for Sustained Growth – identifies that the volume of tourism data and statistics in Ireland is plentiful. However, its timelines, presentation and interpretation leave room for improvement. The report can be accessed by CLICKING HERE or on the image below.