A hugely important component in any visitor experience is the quality and authenticity of the food.
Ireland has built an enviable global reputation for the superior quality of our food and drinks products. Fuse this success with the distinction of our renowned hospitality, unique culture, natural green environment, and Ireland can deliver a powerful differentiator in the competitive world of travel and tourism.
Fáilte Ireland is doing great work with the industry in realising the ambition of Ireland becoming a world leader in food tourism.
ITIC spoke with Helen McDaid, Fáilte Ireland’s Food Tourism Manager, about a new report Enhancing Irish Food Experiences – The Way Forward.
Click on the image below to hear what she had to say.
July 1st 2014