A major report was published today by ITIC titled, A Changed World for Irish Tourism – facing up to the challenges of recovery.
The report says that Irish tourism faces an ongoing difficult trading period due to anaemic economic recovery in its main source markets. It recommends, among other things, a strategy of greater focus on the top 4 producing overseas source markets, Britain, the United States, Germany and France.
The ITIC commissioned report was undertaken by Tourism & Transport Consult International Ltd (TTC). ITIC spoke about the report’s findings with principal author and Managing Director of TTC, Noel Sweeney. Click on the image below to hear what he had to say.
For a copy of the full report CLICK HERE.
For a copy of the Executive Summary CLICK HERE.
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July 22nd 2010