The surge in Irish whiskey tourism has been remarkable in recent years. Over 600,000 international visitors now come to Ireland each year to enjoy Irish whiskey visitor experiences. Jameson Distillery Bow Street, in the heart of Dublin, has been to the forefront of this renaissance and it has recently invested €11 million in its tourism experience.
The Irish Tourist Industry Confederation (ITIC) met with Ray Dempsey, General Manager of Jameson Distillery Bow Street, to hear about the exciting developments at the revamped visitor attraction, Ireland’s potential to become the world’s leading whiskey tourism destination, and the importance of destination marketing to Irish tourism. Click on the image below to watch the interview.