Last week the Central Statistics Office published its data on overseas tourism arrivals into Ireland for 2016. This not only shows visitor volumes but also identifies visitor revenue, purpose of visit by source market, length of stay, and average spend per visitor – all key performance indicators for the Irish tourism industry.
The key metric of revenue generated by overseas visitors staying in the country topped €4.5 billion annually for the first time – this strongly underlines the economic benefit of tourism to the national economy.
Looking behind the 2016 data, coupled with a top line analysis of performance over recent years, shows up some interesting trends. Click on the image below for ITIC’s analysis of the 2016 data.