New Directions for Tourism in the West Report
The report, prepared by TTC- Tourism & Transport Consult International, analyses the loss of share of holidaymakers to Ireland going west, while an increasing number confine their visit to the capital and explore the west on a day trip from Dublin.
To compensate for the limited number of ‘must see’ attractions along the western seaboard, the tourism industry faces the challenge of creating and delivering more distinctive and memorable experiences which exploit the natural, human and manmade assets of the area.
The report looks specifically at the innovative Great Western Greenway; the success of Killarney in managing the environment in Ireland’s oldest resort; and Galway’s successful events strategy to create a ‘happening place’.
Download the full report here [PDF, Adobe Acrobat] .