Niall Gibbons discusses Tourism Ireland’s marketing strategy for 2018

Earlier this week Tourism Ireland launched their 2018 marketing strategy in Dublin and will host a similar event in Belfast next week.  ITIC (Irish Tourism Industry Confederation) caught up with Niall Gibbons, Chief Executive of Tourism Ireland, to discuss tourism’s record performance this year and hopes and expectations for 2018.

In a wide-ranging interview Niall discusses the importance of market diversification, the growth in air access to Ireland, the potential of China, the challenge of working with reduced budgets, and the need for ongoing innovation.

Watch the interview here.


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