North America on a roll!

The North American market reached new record levels in 2013, again in 2014, and it now looks set to crash through those numbers and set another new record in 2015.

In revenue terms it is now Ireland’s second largest source market, behind Continental Europe, nudging Britain into third spot.

Can this level of performance be maintained in the coming years? ITIC spoke to Alison Metcalfe, Executive Vice President of Tourism Ireland for the US & Canada.

Click on the video below to hear what she had to say.

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