The level of future demand for Irish tourism will largely be determined by economic factors and consumer confidence in our main source markets. It is also probable that we are entering an era of changed consumer behaviour patterns.
Irelands two principal markets, Great Britain and the United States, between them provide over 60% of our visitors, and these markets have additionally to contend with currency movements, which of late have not been favourable toward holidaying in Ireland.
ITIC recently met up with Rossa White, Chief Economist at Davy Stockbrokers, to get his take on how he sees prospects for economic recovery and growth in some of our main source markets. Rossa knows the Irish tourism industry well, having recently served on the Tourism Renewal Group.
Click on the image below to hear what he had to say.
December 17th 2009