The ITIC Year-End Review 2010 and Outlook 2011 published today estimates that overseas visitor numbers declined by a further 16% this year to 5.5 million.
Associated revenue is estimated to have dropped by about €600 million to €3.25 billion. That’s over one third down on 2007 revenue of €4.9 billion.
Domestic trips showed remarkable resiliance with only a marginal drop in visits, and an estimated 10% drop in revenue to €1.25 billion.
Total tourism revenue in 2010 was €4.5 billion, representing a major industry supporting up to 200,000 jobs.
Despite the cataclysmic fall from the dizzy heights of 2007 there is reason to be optimistic, according to ITIC Chairman Tom Haughey. He believes the worst is now over and that rebuilding the sector starts in 2011.
To access the full ITIC Year-End Review 2010 & Outlook 2011 CLICK HERE(PDF format).
To access the accompanying Press Release CLICK HERE (PDF format).
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December 29th 2010