The United States is Ireland’s second largest source market, producing about 14% of our visitor numbers, but over 20% of our tourism revenue. Tourism Ireland has launched a new strategic plan for the years 2013-2015. ITIC spoke to Alison Metcalfe, Vice President Marketing USA with Tourism Ireland, on its contents.
Click on the image below to hear what Alison had to say.
November 8th 2012