USA Market Review sets ambitious targets

The United States is Ireland’s second largest source market, producing about 14% of our visitor numbers, but over 20% of our tourism revenue.  Tourism Ireland has launched a new strategic plan for the years 2013-2015.  ITIC spoke to Alison Metcalfe, Vice President Marketing USA with Tourism Ireland, on its contents.

Click on the image below to hear what Alison had to say.

November 8th 2012

Share this:Share on FacebookTweet about this on TwitterShare on Google+Share on TumblrPin on PinterestShare on LinkedIn