The value and importance of business tourism to Ireland

Business tourism is a key segment of the overall inbound tourism market to Ireland. Most recent figures put the annual value of business tourism at €760 million and Fáilte Ireland, custodians of the business tourism brand Meet in Ireland, have ambitious plans to grow this to €1 billion by 2025.

ITIC recently met with Paul Mockler, Head of Commercial Development at Fáilte Ireland, to discuss Ireland’s strength as a business tourism destination as well as some of the product challenges that the sector still faces. Paul outlines the value of conference ambassadors, the crucial role industry collaboration plays, and how Fáilte Ireland plan to deliver new business tourism product including gala dinner venues.

CLICK HERE or on the image below to watch this interview.

CLICK HERE to watch this interview

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