21 January 2026
Tourism Ireland's marketing plans 2026
This week (in Dublin on January 19th and in Belfast on January 21st) Tourism Ireland launched their 2026 marketing plans and their CEO Alice Mansergh sat down to discuss them with ITIC's Eoghan O'Mara Walsh. Alice talks about the opportunities ahead and how mature markets as well as new and emerging markets can help deliver growth for the Irish tourism economy this year.