17 August 2026

Irish Tourism: in pursuit of dragons and tigers

Irish tourism leaders are aware that there has been a growing dependence on North America for inbound visitation for a number of years and, although this needs to be deepened and defended, there is also a clear business need to market diversify. In that context China offers rich potential as does that other economic powerhouse, India.

In this bulletin the Irish Tourism Industry Confederation (ITIC) takes a closer look at the Chinese and Indian markets; their make-up, their propensity to travel, and the potential they offer Irish tourism in the years ahead.

CLICK HERE for this bulletin.