17 November 2022

Adventure Tourism – A Growing Sector

With an exciting conference taking place next week ITIC caught up with Brendan Kenny, CEO of Ireland’s Association for Adventure Tourism (IAAT) to hear about how the sector is performing and what the outlook is for next year. Brendan talks about Ireland’s world-class adventure product, the growth in membership, and plans for 2023 including a new strategy, sustainability policy, and enhanced digital presence.

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