11 March 2022
TTC is positive about year ahead despite challenges
The Travel Corporation (TTC), family-owned and run since 1920, is one of the global giants of the travel and tourism industry. Their commitment to Ireland is personal and unwavering with Brendan Vacations and Ashford Castle amongst other brands well known to Irish tourism.
Melissa DaSilva, President TTC Tour Brands North America, was in Ireland this week and the Irish Tourism Industry Confederation (ITIC) caught up with her to discuss how TTC managed to keep many of their bookings on file during the pandemic, hopes for a busy albeit shorter season in 2022, the importance of continuous marketing investment, and exciting new product investment plans.