2025 Reports
Irish Tourism Review 2025 & Outlook 2026
30 December 2025
2025 proved a mixed year for Ireland's tourism and hospitality industry. Business leaders welcomed Government's renewed commitment to tourism and demand from the key North American market proved strong. However other markets were softer and costs of business continued to rise thereby squeezing profit margins.
In this year-end bulletin, the Irish Tourism Industry Confederation (ITIC) project that the sector will be worth nearly €9 billion to the national economy in 2025 when accounting for overseas visits and domestic tourism. Tourism industry leaders remain cautiously optimistic for the year ahead.
Trump, tariffs and transatlantic travel
13 November 2025
Irish tourism's dependence on the US market is becoming increasingly pronounced. As welcome as growth in US business is, it also poses a risk of over-concentration.
This bulletin from the Irish Tourism Industry Confederation (ITIC) looks at the importance of US visitation to Ireland, how transatlantic business must be defended and deepened, but crucially also how Irish tourism must diversify its portfolio of markets.
Tourism's pre-budget submission focuses on competitiveness, connectivity and investment
13 August 2025
The Irish Tourism Industry Confederation (ITIC) today publishes its pre-budget submission which warns the tourism sector faces an unprecedented time of geopolitical and macroeconomic uncertainty. Industry leaders call for the restoration of 9% VAT rate for food services sector and increased spending on tourism in a budget submission that focuses for competitiveness, connectivity and investment.
Tourism – Ireland's largest indigenous industry
08 April 2025
Ireland's tourism and hospitality sector has long been known as the country's largest indigenous industry and biggest regional employer. This is underpinned by a variety of data sources including recent bespoke research by Jim Power Economics for the Irish Tourism Industry Confederation (ITIC). This short bulletin from ITIC looks at the value of tourism, employment numbers by region, the industry's contribution to the exchequer, and the sector's vital part in the national economy.
Behind the Data: A dive into annual Irish tourism statistics
19 February 2025
In February the CSO published inbound tourism statistics for 2024.
This is the first time, due to methodological changes, that there is a direct annual comparison with the previous year.
The Irish Tourism Industry Confederation have studied the data and this bulletin outlines some of the key findings and interpretations.
