Driving Demand: An analysis of overseas marketing by the Irish tourism industry

At least €92 million was spent last year by Irish tourism businesses on overseas marketing, according to research recently conducted by the Irish Tourism Industry Confederation (ITIC). In what became a record year in terms of tourism numbers, Irish tourism businesses invested heavily in promoting the destination and their products and services to overseas audiences. […]... Read More

Behind the Data: Overseas Tourism into Ireland

Last week the Central Statistics Office (CSO) published its full data on international tourist arrivals into Ireland for 2017. This is a rich trove of information and the Irish Tourism Industry Confederation (ITIC) has looked behind the top-line data to gather key insights into Ireland’s most successful tourism year to date. CLICK HERE or on […]... Read More

Tourism: An Industry Strategy for Growth to 2025

The Irish Tourism Industry Confederation (ITIC) today launches Tourism: An Industry Strategy for Growth to 2025 and please click on link below to see the full document. This strategy is the result of 12 months of in-depth consultation and research with Ireland’s tourism and hospitality industry and sets ambitious growth targets to 2025 for Ireland’s […]... Read More

The National Development Plan and its impact on tourism sector

Last week the Government published its long awaited 10-year National Development Plan which sets out the Government’s commitment to meeting Ireland’s infrastructure and investment needs over the next decade. The National Development Plan sets out a significant level of investment of almost €116 billion, €91 billion of which is exchequer funding with the balance to […]... Read More